Industry

With over 230 million vehicles on the road in the United States it’s no surprise that the Automotive Aftermarket Industry Association reports a steady gain in revenue for the collision repair industry, a total of $41.5 billion dollars in revenue in 2007 alone. Touch Up Guys’ focus is on the bumper and plastic components repair niche within the collision repair industry.

But this isn’t a body shop business. You don’t need an expensive building and equipment to tap this huge market. Touch Up Guys is defining a high-demand, high-value service niche in collision repair - bumper and plastic components repair and refinishing. We call this the “touch up” industry, and we do it on site at our customer’s convenience.

Who are our Customers

Touch Up Guys customers are everyone from the owner of a small independent car dealership, to a fleet manager for a mobile service business, or a stay-at-home mother that backed into a light pole at the local grocery store. We are particularly proud of our ability to serve the retail customer at their home or office and the convenience it offers as an alternative to traditional repair methods and costs.

Why our Customers Love Us

Our services enable our customers to avoid insurance claims, higher premiums and the inconvenience of losing their vehicle for days to the body shop. In fact most repairs cost less than the insurance deductible. Touch Up Guys can restore the appearance of our customer’s vehicles to showroom condition at their home or office in 2 to 4 hours. By doing so, we consistently exceed our customer’s expectations by providing a level of service unexpected from a mobile repair company. The resounding response to our finished product: Wow, my car looks brand new!

Simply put: Consumers want an alternative…we provide it.

Why Do Touch Up Guys Franchisees Love their Business?

Whether it is an Insurance Agent, the owner of a used car dealership, or a retail customer, everyone sees the win-win relationship offered by Touch Up Guys. The quality service, convenience, and cost effective benefits of using Touch Up Guys help our franchisees grow their businesses. We are in the business of happy customers. As a Touch Up Guys franchisee, you also have the ability to control your destiny while working from home!

How Do We Generate Business?

Our marketing plan includes a combination of traditional marketing and advertising activities along with techniques for creating long-term referral sources. An added benefit to our business is the high rate of referrals from satisfied customers, and the high visibility of our ‘moving billboards’, the Touch Up Guys vans.